Starting up in a Recession

Recession is the best time to start a company as the opportunity cost is low and resources are available cheap. It is a time when old models are seen to fail and when the market for new ideas is on the upswing. Of course, investors are also wary, but you can’t expect them to come in before a year or two is over in any case. So if you start in the recession by the time the recession is over you are ready for their money!

The mantra for success should be ‘ Think big, but take one step at a time. Don’t get attached to the first idea you have. Keep the team together, and don’t run out of cash.’

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